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The Value of Website to A Business Owner

Updated: Oct 23, 2019

What's the benefit of investing in professional Web Design Service?

A good website is the facade of a modern business and is a crucial part that makes a business competitive in the online or offline market. A short-term investment on a professional designed website can generate significant long-term value towards your business successfullness.

However, a bunch of pictures and texts clustered together won’t make up a good website. There are always plenty of things to consider when designing a website in order to engage customers and maximize the long-term benefit of the website.

Key factors to consider while a professional design a website

1. Web Host & Domain Selection:

Choosing a proper domain name and a correct web-hosting platform for your website are the first things to consider while designing a website.

Great domain names say so much while saying so little. Apart from being unique and memorable, a domain name needs to be simple enough to prevent your customers from misspelling, and it should also clearly reflect your brand’s voice with careful selection of keywords about your business. Another point to keep in mind is to make sure your domain is not trademarked, copyrighted or used by another company. This could cause a lot of troubles!

Mention about Domain Rating: Domain Rating (DR) shows the strength of a target’s website’s backlink

Look at the outstanding brand name of big companies like Google and Apple, and you will notice the importance of a right brand name.

It is crucial to choose the right name for your business, because a simple and unique domain name can lead to better search engine optimization (SEO), and a better chance of being located in the search engine results, so your business can be easily accessed by more customers.

A web hosting platform incorporates the package of technologies and services needed for your website design and for the webpage to be viewable on the web.

When choosing a hosting package, you should always consider the nature of your business and the website:

What functionalities does your website need? Does it need to be media-rich? What resolutions does your website display? What would be the amount of traffic received by your website? What additional services and features are offered?

You should always consider these factors before choosing the web hosting platform to save any future issues in designing.

2. User Interface (UI) & User Experience (UX) design:

Attractive visuals, clean and appealing UI, great usability and navigation ability are always the first things considered by your customers when they open a website.

  • Effective color scheme and attractive visuals are the easiest way to engage with your customers. It is proven that colors can evoke emotional response, such as blue for calmness, red for enthusiasm and grey for frustration.It is essential when it comes to web site design that you use different colors wisely for your each of your web pages to actively match the purpose and emotional of the page, so that your website can easily grab your customers attention.

  • A clean web page design can significantly increase the time that your customers stay on your page. A cluster of distractive pictures and texts can easily make your web page boring to the viewers. A clean design will help your customers focus on more valuable contents like your business branding and quality products.

  • Great usability and effective navigation can easily enhance user experience of your website. Your website should be able to navigate back and forth through the webpages fluently and easily with internal links or your customers may never return.

One effective way to optimize the navigation is by designing a sitemap. A clean and comprehensive sitemap will not only enhance user experience, but also make it easy for the designer to edit or eliminate underperformed pages to enhance the overall performance of your website.

3. Content Creation:

If UI & UX designs are skeletons, then contents are the soul of a website. To catch customers’ eye, the content creation of a website must be constructed with search engine optimized contents and engaging materials.

How do you make your contents search engine optimized? It is a profound study, but one of the important practices is doing keyword-oriented research.

When choosing some important keywords in your contents, you want to do SEO research on the click rate of your keyword, and this is available in lots of SEO websites. A great source to look for Search Engineer Optimized Keywords would be UberSuggests.

If the keyword is barely clicked, then you might not get so many clicks by using this keyword; if the keyword is clicked a lot, it might be hard for you to be competitive enough to get clicks with such a popular keyword.

Therefore, you need to find a sweet spot for clicks you want for your keywords, so by using these keywords, you can easily create search engine optimized content.

Then how can you make effective contents that are engaging while being informative? Good forms of contents that meets the requirement include but are not limited to:

  • Infographics: a combination of images, texts, tables, and figures that are compact and concise, so ideas and information can be expressed effectively on your website.

  • Promotional videos: a dynamic video about your business and services can usually be more informative and more interesting to watch than static figures and texts.

  • Case studies: Without the support of facts, theories and narration can be impotent. Your customers always want to see some actual cases that supports all the services you promised.

  • Testimonials: a testimonial is a brief declaration or slogan about what you have and what you do. It is important as it gives your customers a sudden impression of your business in a short glance.

4. Performance:

The performance of a website is a very important standard that determines the efficiency of it, so the designers need to run comprehensive tests upon the performance of a site before bringing it to live.

The performance can be well evaluated based on several matrices:

  • Compatibility with Browsers: compatibility of your website is an important index since being compatible with most popular browsers on the market means larger possible customer base.

  • Page Response/Loading Time: page response time and loading time determine whether a website is fluent, and faster webpages easily create better user experience.

  • Security: the security of your website is such an important aspect. You want to make sure your website keeps your business information secure and ensuring your customers’ privacy.

  • Visitor Capacity: Visitor capacity simply defines the maximum number of users that can access you page at the same time. It is an important performance metric to evaluate to match the expected number of visitors of your website.

  • Optimized Sites: whether a website is overall optimized can be well tested with some testing websites like GTmetrix. The results give you an idea of whether your website will meet the performance requirement you want.

5. Digital Marketing:

Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world.

Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing.

  • Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.

  • Search engine optimization (SEO) is an important tactic involved in digital marketing, where you optimize your website to rank higher in search engine result pages and increase the organic traffic of your site.

  • Onsite SEO focuses on all the contents that exists on your website, and optimizing these contents is a relatively more common way of SEO comparing with offsite optimization. These contents include active blog posts, videos and infographics that actively attract and “hold” the customers.

  • While offsite SEO refers to activities that affect your ranking that are not on the website. This generally happens with back links, where big companies or authorities (newspaper, famous publishers, etc.) link to your site on their own website or articles. This is a faster way of ranking higher in search engine but is also a harder way to achieve.

  • Outbound marketing on the other hand, refers to action of you that actively seem for potential customers outside your business. The examples of outbound marketing with a website are off-site advertisements (Facebook Ads, Google Ads…etc.) and videos of your business.

  • The effectiveness of your digital marketing can be interpreted by website audit, which is a full analysis of your website’s visibility in search engines. This method gives clear insight of the traffic of your website or any individual webpages, and it can help detecting weak points on your marketing campaigns that affect the web performance.

Why should you hire a professional to create your website?

It is obvious that with so much things to consider, not everyone would be able to create a good website on their own.

Professionally designed website not only gives you a great variety of customization and functionalities, but also frees you from spending so much time on learning to design and maintain a website.

Opportunity cost is the potential loss from committing to one action while giving up the others. In this case, the opportunity cost of designing your own website to save money is the time that you could have spent to improve your business operation and business strategy if you had hired a professional web developer to design and maintain your website.

As a business owner, you want to distribute your time and resources effectively to maximize your profit. If you are spending your time to learn and build a website when you could have utilized those time to develop better business strategy and bringing in more sales into the company. then why bother with the cost of a website?

As I said, investing in a professionally designed website is a short-term cost that will generate long-term values. If you choose to hire a professional to design your business website, you will never regret this choice you made in the future. (Use a more neutral tone, the current paragraph is too one sided, trying to sell to people.)

Then What would be the cost to get a professional web design service?

There are lots of aspects to consider for the pricing of a website design package. I roughly divide them into 4 main categories, did some research and put an approximate price range of them in industrial standard:

(Table 1 Table of Price Range of Designing a Website by a Professional Marketing & Design Company)

If you are interested in hiring a professional team of designers to create a website that suits every need of you and your business, the web design team of Quantasphere Solutions is the best option you can get.

Click on this link to access our eye-catching website design, and do not hesitate to contact us with this page.

Otherwise, if you are interested in other services available by Quantasphere or if you want to know more about us, feel free to check out our main website.  You can also check out our Instagram (#qssolution) and our Facebook.

Ever thinking of getting a web app to complement your website? Checked out this article: Web App: A Fabulous Way to Push Your Business towards Success.

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